Your Call Is (not that) Important to Us By Emily Yellin Have you ever wondered when you make that call to a mega-corporation whether that person in India or the Philippines really has your best interest at heart? This book tells the story. For the church, this book has fare more research than needed. However, it is worth checking out from the library for some points that are poignant for the church. Of particular interest to me was the negative spin on Sprint and the positive spin on FedEx. Sprint actually fired some customers for calling too frequently. Fire a customer? Go figure! FedEx on the other hand continually sets and resets high expectations. FedEx is a model for the church. We all remember when it started with "Absolutely, positively..." Now it continues and then some. In the church world we, more than anyone, should set the highest of expectations and demand it of ourselves. In the same way FedEx balances sales and service, the church must always think in terms of the guests, not more programming. We are generally very good at thinking of new ways to get guests in the door and failing to take care of them once they are in. I guess for some of us it could be said, "Your Visit Is (not that) Important to Us." They are the hub. Most churches think of guests as "one" of the hubs. However, without guests, the church is on the road to decline and death. If you believe that care of the guest is important, you fund it accordingly and give it a voice accordingly, it will drive for you. The church will thrive. This book challenges you to not just say customers (guests) are important but also to act like it.